Three Words

Endure apparel and fitness
2 min readDec 1, 2020

One thing I picked up last year was during a presentation at a work event. The presenters had everyone do an exercise he uses to help businesses identify who they are and clarify their organization’s mission statement, identity, and business strategy.

He asked everyone to describe who they are, but by using six words or less. Then once everyone crafted their six word self-describing phrase, trim it down to three. Once we pared it down he asked, what does that phrase mean to you.

The other night I was staring at the ceiling trying to sleep as my brain was going warp speed. I was thinking, amongst many other things, about how many things went wrong this year or didn’t go my way. But why focus on the uncontrollable?

It’s a waste of time and energy. That time and effort can be refocused on action and ideas. So I started to think of what I could focus on and change that are within my control, and I thought of the three word exercise.

The funny thing, over a year ago when I tried to do this myself during the event, I had nothing. I couldn’t put something together that was me or meaningful, but within seconds of thinking about this exercise in bed not sleeping I had my three words and what it meant to me.

My three words:

Better Than Now

What does this mean to me?

Better father

Better husband

Better patience and understanding

Better at Jiu-Jitsu, gi and nogi

Better triathlete- improve my swimming, biking, and running

Better strength

Better at communicating

Better listener

Better leader

Better motivator

Better at being present in the moment

Overall, just be better.

Seems overwhelming, but this is a process. An ultramarathon not a sprint. Life and meaningful personal growth are a process requiring dedicated focus and commitment. This means putting all one’s energy into this process all day every day.

The goal for the end of the day is to have no energy left, absolutely spent, cooked, all used up in achieving my three words. All energy directed to this mission so when my head hits the pillow at night I pass out.

Photo by Ian Taylor on Unsplash

When you’re tired and aren’t motivated, are you going to put the effort into your goal? At that moment, you will see if you actually WANT it or if the goals are just wishful thinking.

This is not a New Year’s resolution. This isn’t a try it for a month and quit. This isn’t 7 minute abs. This your motto 24/7 for the next 365 days. It’ll be hard, it’ll be tiring, it’ll be, well you name it. However, it will lead to change and a better version of you.

Ready?

Now it’s your turn. What are your three words? What do they mean to you?

https://www.endure-apparelandfitness.com/post/three-words

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Endure apparel and fitness
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ENDURE is an apparel line that embodies the mindset to push through or overcome anything in your path. https://www.endure-apparelandfitness.com/